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Mr.BLACK Franchise

Open a Mr.BLACK coffee shop in your city. $12,000 a year and up, at a 31% margin.

  • $ 12–36KNet profit a year
  • $ 683KThe network's revenue last year

Business in exact figures

  • revenue

    $ 683K

    The network's revenue last year.

  • payback

    6 months

    how long it takes the average partner to make their money back.

  • geography

    12+

    Locations open, with a steady stream of regulars.

  • profit

    31%

    Net margin — 7 points above the market average.

To go

The fastest way in, and it barely takes up any space.

01/03
  • average profit $1,200/mo and up*
  • footprint 2 m² and up
  • Investment $16,800 and up*

LOUNGE

A coffee shop with a few seats and a pastry case.

02/03
  • average profit $1,800/mo and up*
  • Footprint 30 m² and up
  • Investment $22,800 and up*

specialty

A full build with a kitchen and interiors people photograph.

03/03
  • average profit $3,200/mo and up*
  • Footprint from 60 m²
  • Investment $36,000 and up*

We set the whole thing up

We provide proven tools, standards and years of team experience for a confident launch.

  • 01

    Our menu, and the recipes behind it

    A ready-to-use process base with regular seasonal drink updates.

  • 02

    Site search and store design

    We help select a profitable location and develop the coffee shop layout.

  • 03

    Training for your team

    A step-by-step program that trains baristas and managers from scratch.

  • 04

    Equipment and opening stock

    We fully equip your coffee shop with reliable hardware, without markups or unnecessary middlemen.

  • 05

    Network-wide purchasing

    Low prices on coffee beans, milk and branded supplies through network-wide volumes and contracts.

WE DON'T JUST BREW COFFEE. WE SET TRENDS.

Partnership

TERMS & FIGURES

Our financial model is fully transparent, contains no hidden fees and is designed to help you recoup your investment as quickly as possible.

  • open economics
  • honest figures
  • Investment 01.

    $21,600 and up

    Starting capital for a complete launch, equipment purchase and renovation.

  • Upfront fee 02.

    $4,700

    The one-time entry fee that gives you access to the brand, systems and launch support.

  • royalty 03.

    4% a month

    A monthly fee charged only from the sixth month after opening, giving you time to become profitable.

  • payback 04.

    10 months and up

    The projected period for fully recovering your initial investment.

  • Net profit 05.

    $12,000 a year and up

    A partner’s real net income from one location after all expenses.

Your business, in your pocket

Automation takes most of the guesswork out. You don't have to live at the shop to know how it's doing.

  • Inventory that counts itself

    The system tracks cups, beans and syrups, then automatically sends accurate orders to suppliers.

  • Open books, with cameras on the floor

    Video monitoring of the checkout area is integrated with CRM write-offs, so every barista action is visible and controlled.

  • Real data on what your guests order

    Know guest preferences in detail — from visit times to the favorite syrup in their evening latte.

  • Margin growth

    Gain an extra 20% in profit through the recognition and strong reputation of the Mr.BLACK brand.

  • Loyal audience

    Regular customers trust our quality and return every day.

  • Marketing reach

    More than 3,000,000 annual ad views driven by distinctive creative marketing.

FAQ

ANSWERS TO THE KEY QUESTIONS FROM FUTURE PARTNERS.

01. How much space do I need, and how do I pick the right spot?

To go needs 4 m² for the counter and 25 m² in all. Lounge starts at 65 m², Specialty at 95 m². We look at foot traffic, at who your neighbors are and at the rent — then draw the store to fit the space you've found.

02. Does all of that really fit into 4 m²?

It does. The To go kit is built for exactly this footprint — espresso machine, grinder, fridge and worktop all sit in one line. You get the full equipment list with dimensions and the floor plan.

03. Where does a small coffee shop actually make money?

Office buildings, train stations, big malls and busy street-front spots. What matters isn't the traffic number someone quotes you — it's how many people walk the same route past your door every single day.

04. Does this format mean a lot of paperwork and construction?

Usually not. No structural work, no extra plumbing. We put the paperwork together and go through the space with you before you sign the lease.

05. What happens after I open?

We train every new hire from scratch. The menu gets refreshed each season. Beans, milk and supplies come at network prices. And we stay on the line for as long as you're with us.

GET STARTED WITH MR.BLACK

Simply submit an application and we will contact you: